The Fifth Element of Entrepreneurship: Building a Truly Sustainable Business

James Cendoma discusses business sustainability at a glass manufacturing plant in Corning, NY — emphasizing how entrepreneurs can build systems, teams, and financial structures for long-term growth.

The Final Step Toward Long-Term Success In entrepreneurship, getting started is exciting. Scaling is challenging. But sustaining success — that’s where the real test begins. In this fifth and final part of The Five Essential Elements to Start, Grow, and Sustain a Business, Jim Sindoma explores what it takes to make a business sustainable — […]

Stop Selling, Start Educating: Rethinking Sales for Entrepreneurs

Jim Cendoma discussing how entrepreneurs can turn sales into education to build trust and long-term customer relationships.

Why Entrepreneurs Struggle With Sales For many young entrepreneurs, sales is the hardest part of business growth. They can design, build, and innovate all day — but when it’s time to sell, they freeze. Sales feels uncomfortable. It carries a reputation for being pushy, manipulative, or full of rejection. But here’s the truth every business […]

Resilience in Entrepreneurship: Learning to Slip the Punch

Entrepreneur showing resilience by adapting to challenges, symbolizing the concept of “slipping the punch” in business and overcoming setbacks.

Entrepreneurship is often romanticized. We picture bold innovators, exciting product launches, and headlines about overnight success. But ask any seasoned entrepreneur, and they’ll tell you a very different story: success is rarely overnight. It’s the result of countless failures, lessons learned the hard way, and the ability to get back up after being knocked down. […]

Always Be Caring: The New ABC of Sales

Jim Cendoma presenting the Always Be Caring in Sales strategy with the message “Close more by Caring: The Smart Sales Approach.”

Sales has changed—“Always Be Closing” no longer works the way it once did. In this blog, Jim Cendoma reframes the old ABC into Always Be Caring in Sales, a modern approach that builds trust, strengthens relationships, and naturally leads to more closes. Learn why caring creates stronger partnerships, how to apply it in industrial sales, and why empathy is now the smartest sales strategy. Please watch the video in Jim’s YouTube Shorts for more insights.

Breaking the No-Politics Rule: Why It’s Time to Abolish the IRS

I usually never wade into politics. As an entrepreneur and business commentator, I stick to topics like growth, strategy, and personal success. But today I’m breaking my own no-politics rule. Why? Because the stakes are too high to stay silent. We need to talk about an idea so bold and provocative that it demands our […]

The #1 Pricing Trap That Kills Businesses (And How to Avoid It)

Building a successful business requires more than just a good idea—it demands a solid foundation that ensures long-term growth. In our 5-part series on the fundamental requirements for business success, we’ve already covered why mustering as many resources as possible is critical. Now, we’re diving into the second essential element: Having a high-quality, profitable product. […]

The 5 Business Success Essentials: The Power of Resources

types-of-business-resources

Starting and growing a business is an exciting journey, but too often, entrepreneurs unknowingly set themselves up for struggle. Many don’t build a business—they create a job for themselves, locking themselves into endless work without the freedom they originally sought. But what separates those who thrive from those who burn out? It comes down to […]