Jim Cendoma presenting the Always Be Caring in Sales strategy with the message “Close more by Caring: The Smart Sales Approach.”

Always Be Caring: The New ABC of Sales

Sales has changed—“Always Be Closing” no longer works the way it once did. In this blog, Jim Cendoma reframes the old ABC into Always Be Caring in Sales, a modern approach that builds trust, strengthens relationships, and naturally leads to more closes. Learn why caring creates stronger partnerships, how to apply it in industrial sales, and why empathy is now the smartest sales strategy. Please watch the video in Jim’s YouTube Shorts for more insights.

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