Stop Selling, Start Educating: Rethinking Sales for Entrepreneurs

Jim Cendoma discussing how entrepreneurs can turn sales into education to build trust and long-term customer relationships.

Why Entrepreneurs Struggle With Sales For many young entrepreneurs, sales is the hardest part of business growth. They can design, build, and innovate all day — but when it’s time to sell, they freeze. Sales feels uncomfortable. It carries a reputation for being pushy, manipulative, or full of rejection. But here’s the truth every business […]